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Zacatecas: Just another incredible Mexican city with almost no foreign tourists

Zacatecas travel central Mexico

I’ve said many times that as far as tourism goes, there are really two Mexicos: the American resort Mexico and the other Mexico. They’re night and day in terms of prices, atmosphere, history, and culture. While the beach resort areas often present American prices and crowds, in a place like Zacatecas you’ll find travel bargains galore and very few of your fellow countrymen and women. 

I’m living in Guanajuato, which gets huge numbers of domestic tourists, but only a trickle of foreign ones—half of those here studying Spanish. (It’s only $60-$120 per week for 2-4 hours daily at Escuela Mexicana). But this place looks like travelers’ central compared to another UNESCO World Heritage city a few hours away: Zacatecas.

I went there last year and posted a slideshow from the amazing Rafael Coronel Mask Museum. I’ve been waiting for the chance to take my family there and see more of the city, so we went during the week between Christmas and New Year’s for a vacation. One more pic from that museum here—there are so many great images there it’s hard to resist snapping away.

mask museum in Zacatecas Mexico


With a few days, we were able to leisurely check out a few more museums, which were all excellent and well-maintained, despite admission fees of $2 or $3. The Museo Pedro Coronel is an art museum housed in a 17th-century building and it’s filled with work from lots of big names—like Picasso, Miro, and Kandisky—but also has rooms devoted to the founder’s collections of Japanese paintings, African masks, and art from all over Asia. Quite impressive.

The Museo Zacatecano is a hodge-podge of collections with no real uniting theme, from pottery to paintings to furniture, but it has a fantastic collection of beaded and embroidered artwork from the Huichol people. There’s one section of the museum that attempts to explain the wild colors and trippy images in the work by duplicating the experience of being high on peyote. I’m sure the real thing is better than these lighting effects, but a cool idea anyway.


A must-do experience in Zacatecas is riding a cable car across the city, from one mountain to the next. Don’t worry, the whole gondola structure was made in Switzerland. And if it gets too windy, they shut it down. If you ride from the station up the hill from the center and then walk down the other side, you get some nice panoramic views the whole way and a bit of high-altitude exercise as well.

There’s much more in this centuries-old colonial city that used to be a silver mining city and it’s well worth hanging out here for a few days. The food is good and cheap, the streets are great for strolling, and hotels are reasonably priced. It’s at close to 7,500 feet in altitude, so it never gets very hot. There are also some interesting ruins outside of town if you’re up for an excursion: La Quemada pictured below.

ruins near Zacatecas in Mexico on a tour

You can book a tour of the ruins from Zacatecas for a reasonable price and we ended up getting a private tour for our family of three for less than $150 including transportation and lunch. 

We were visiting Zacatecas for three nights and could count the total of other gringos in the center on two hands. Then we went to San Luis Potosi and there were even fewer. If you get tired of sharing the sites with busloads of your fellow countrymen, it’s not hard to change all that in Mexico. Just go inland.


Friday 13th of May 2022

Thanks for the write-up! Zacatecas sounds like a fascinating place. I'll be in Mexico for four weeks this summer (mid-June into July), and was thinking about going there for a few days. But of course, I've been reading about travel warnings for cartel-related violence in Zacatecas state. Any thoughts on the safety of taking a bus from Guadalajara to Zacatecas and visiting for a few days before flying to CDMX would be hugely appreciated.

Tim Leffel

Friday 13th of May 2022

As with Guanajuato state and others, most of the violence is not in tourist areas, including the city of the same name. Just travel during the day and you'll be fine. The buses go on toll roads and major highways except when getting to the stations. Tens of thousands of people are on those buses every day without incident. Have a good time!

Jim Dobrowolski

Saturday 30th of May 2015

Hey! I stumbled across your post recently when I was doing some research on Zacatecas after my own trip to the city. I live in Aguascalientes, so it's only about one and a half hours on the road for me.

I had a good time there, but frankly I don't know if I'd recommend it as a top place to visit in Mexico--the colonial center is just so small. It reminded me of a less grand and less touristy Guanajuato, which of course means both some ups and downs. There's no denying though that if you're looking for an "authentic" and historic Mexican destination, Zacatecas is a fine choice.

If you're interested in checking out more of what I did over the course of my trip, you can find my blog post here:

Like you I rode the teleférico and checked out the Museo Rafael Coronel, but I also had the chance to visit a few other places that you might have passed by.

Anyway, thanks for the quality post and I'll be following your blog!


Friday 4th of February 2011

I just discovered your writing 2 days ago and have been reading quite a bit of it and very much enjoy it. I came across this article today and was surprised to see that you are living in Guanajuato... the very city I live in! I hope to see you around town. I have yet to get to Zacatecas, but this article rather whet my appetite. Best, Michael

Global Vagabond

Monday 10th of January 2011

Looks like a nice place to visit. Gondola's are fun, rode a lot of them while I was living in Switzerland. Nice to see some unique blogging about places the tourists don't go.


Saturday 8th of January 2011

I'm living in Mexico City where it's kind of a mix - not super touristy like the resort areas, but there are still a good amount of foreigners passing through the city. I'm hoping to visit Zacatecas sometime during the next few months. Thanks for the tip about the cable car. I'll be sure to check it out!


Monday 10th of January 2011

Laura - I'm coming your way with my family in April, if you'll still be there. Drop me a note. Address here: