This ran as part of a full-page ad in the Wall Street Journal yesterday. Pure brilliance.
Underneath what’s pictured above were these sentences:
No 1st or 2nd Checked Bag Fees
No Change Fees
No Fuel Surcharges
No Snack Fees
No Aisle or Window Seat Fees
No Curbside Checkin Fees
No Phone Reservation Fees
Yes, there are plenty of good reasons why Southwest trounces the competition in customer satisfaction surveys, but this ad sums the main one up nicely. I know what I pay for a ticket is the final price and, to borrow their language, they won’t #$*!% me over.
Now if only they would start flying to Latin America…